Marketing
Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Marketing can make the difference between a great product launch and a disastrous one.
SBA can bolster your marketing efforts by
- evaluating your product/service mix and making recommendations to meet future potential
- developing and managing an effective market research plan
- developing an effective and workable marketing plan that will get you new customers while keeping the customers you already have
- assisting you in direct to consumer and business to business (B2B) marketing efforts.
Success Stories
- SBA developed a direct market plan and implemented a campaign that increased revenues at a daycare facility by 20 percent over a 6-month period.
- A florist loved working with flowers, but was not able to put himself in front of potential customers. He avoided the large bridal shows. SBA worked with him to photograph his bridal arrangements and developed a DVD that he showed at bridal shows. The result: brides came to him and he closed the sales!
- Marketing for most businesses is based on “repeat repeat repeat.” Our clients are continually encouraged to use traditional, face-to-face and paper advertising, but also to explore websites, email marketing, social media, blogs and other technologies to reach the target audience at lower costs. Regardless of the approach, the key is to never stop marketing!
